Taking a feminist stance for my final year University project, I identified a problem within the prolific Whisky industry. The spirit is visually marketed to a stereotypically older, male audience, excluding women, especially of a younger generation, as a result.
Literally translated to 'Strong Woman' in Scottish Gaelic, I independently created Bana, a Whisky brand visually tailored to a young, female market. The purpose of Bana's design is to make viewers question the extent of their own decision making as a consumer, based solely on the gendered branding of the products they are exposed to .
The final outcome of this independent project was a moving image commercial, information cards and packaging design for Bana Whisky.
For this project, I sourced and styled models that I felt were representative of Bana as a brand. I also sourced and collaborated with a large creative team; Scottish Kiltmakers Gordon Nicholson, textile and fashion designers Emma Wilkinson and Olivia Gabrailtis, filmmaker Wayne Mazadza, film editor Elias Nader and fashion photographer Wami Aluko.