URBAN OUTFITTERS

A proposed mural design as a solution to a visual merchandising brief set by the London design team of Urban Outfitters; to create a unique form of signage for the 'T Shop' section of their Glasgow store. My solution to this brief was a mural design intended for display in the T shirt section of the Glasgow store. This mural is a recreation of the iconic 'Last Supper' painting, but as a vibrant, modern rendition using Urban Outfitters clothing and accessories, also worn by characters that reflect the brand's target audience. The various styles of T shirt worn by the characters are purposely blank, to allow the viewer to conjure an idea of what colour/graphic/pattern they would would personally choose from the wide range of designs provided by Urban Outfitters. All accessories, jewellery, clothing and homeware included in the illustration are from Urban Outfitters.